Dedication to craft, connection to place, and a focus on innovation.
The tradition of brewing beer is a long and celebrated one, and one which Freehold Brewing Co. is proud to be a part of. At its heart, Freehold embodies a respect for that tradition, and it's with care and precision that we strive to build upon it.
Freehold was founded in 2016 by Matt James and Tavis Agnew, who envisioned something more than a brewery. They knew that steadfast dedication to the art of brewing had paved the way for a grander pursuit: a brewery and restaurant dedicated to evolving the definition of those terms. A true and honest reflection of place, Freehold is a celebration of Alberta.
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Sun-ripened barley and hops give this beer an approachable quality, a distinctive aroma and a crisp, grainy finish. Carefully balanced malts produce a rich body, full flavour, and enough sweetness to make this lager interesting, and traditional and new world hops are blended to impart a juicy aroma without any perceived bitterness.
Let this brew be your reward for an honest day’s effort. Drinkable and sharable, patio or après-tractor.
Lacy Saisy Saison and Big Chutes Lager are in fermentation, and will be in cans, on shelves, and on tap in the next few weeks. Like new parents, we check on them way more than needed, knowing that the quality we're aiming for comes from unreasonable attention to detail.
We're so excited to be attending Rocky Mountain Wine and Food Festival! The festival will be Calgary's first taste of Freehold's beers, and we cannot wait to hear what you think.
At the same time, over the coming weeks, we'll be working on product photography, bolstering our social presence, and planning for the Banff Craft Beer Festival, in addition to the many, many smaller tasks required to get up and running.
We were ambitious: "Opening
Summer '17 Fall '17 2018!''. We still are, and the last few months have been a frustrating, enlightening, rewarding adventure.
Finding a home for Freehold was always going to be a challenge. Lots of buildings have the personality and character we're looking for, but character and 400 amp electrical service, plus room for a 100-seat restaurant and 18 tonnes of brewing equipment? That's a lot harder. After a couple of promising locations were disqualified for structural, environmental, or financial reasons, we're continuing our search.
While we look for a place to hang our shingle, we're getting ready to have our beer in the market ahead of the launch of the restaurant. Keep an eye out over the coming months!
Picking the vendors, fabrics, colours, designs, and logos of the clothes we'll eventually be selling has been a blast. After learning the hard way that a couple of dudes who wear only brewery t-shirts should not pick the merch by themselves, our friends and family have stepped in with advice and ideas, and they're even modelling for us.
Bottle and can labels, stickers, coasters, glasses, tap handles, a kegerator, and a new website are all in the works, and we'll post updates on Instagram as we go.