Another great month for Freehold! We attended the Beer Bash at Willow Park Wine and Spirts, participated in the ATB Science of the Six Pack, brewed and packaged Lacy Saisy, and attended Alberta Beer Festivals' Banff Craft Beer Festival. Many thanks to @Dave_TheBeerGuy and Mark Kondrat for getting us into these events. We're truly honoured to participate, and are looking forward to both of them next year.
What a month! Our first batch of Big Chutes sold out much sooner than expected (it's in 15 stores and bars in Alberta - check our stockists page for details), our booth at Rocky Mountain Wine and Food was a huge success, and we're gearing up for the Banff Craft Beer Festival at the end of next month. We're working on merchandise (it's surreal to see our logo on pint glasses!), and are narrowing in on a location for the restaurant, but that will remain top-secret for now.
Picking the vendors, fabrics, colours, designs, and logos of the clothes we'll eventually be selling has been a blast. After learning the hard way that a couple of dudes who wear only brewery t-shirts should not pick the merch by themselves, our friends and family have stepped in with advice and ideas, and they're even modelling for us.
Driven by the unflinching desire to deliver brews of the highest possible quality, Freehold is constantly experimenting. The result is beer that advances the state of the art while paying respect to the heritage of one of mankind's oldest beverages.
Matt's life purpose is to create memorable culinary experiences for his friends, family, and customers. His journey began in the kitchens of Vancouver, leading teams in elite hotel facilities and deepening his knowledge of the science and artistry of food. With an eye to striking out on his own, he began to hone his skills in business marketing, people management, and project management. Connecting with Tavis, in his spiritual homeland of Alberta, the dream of Freehold began to take shape: a place where everyone has a seat at the chef's table.
Having been jolted by inspirational words scrawled upon an art-house wall ("Don't follow in the footsteps of the masters, seek what they sought"), Tavis embarked on the homebrew journey equipped with talents honed on the grindstone of project management, team leadership, and sales. After years of toiling for others he realized he wanted the sweat dripping off his brow to contribute to his dream of opening a brewery. Working with Matt James and an incredibly talented team, Freehold Brewing Co. was brought to life.