We bring the brewery experience to you

You and your guests deserve the best experience (and the best beer) at your party! Let Freehold bring the brewery experience to you. We keep the taps flowing at charity events, boxing and spin studio parties, office parties, and more.

Tailored to your event

We tap into the unique qualities of the venue and create an experience tailored to your event. Freehold will scale our presence up or down based on what works best for you.

  • If all you need is a bin full of ice cold Alberta craft beer, we can do that.
  • If you want a more interactive and engaging experience, we can set up our portable draft system and show booth.

It’s easier than it sounds

Our friends at the Alberta Gaming & Liquor Commission (AGLC) make it easy for you to coordinate with us. The location is only limited by your imagination! Let’s work together to find a location that will make for a memorable event.

Frequently Asked Questions

How do I book Freehold for my event?

Contact us! We’ll get together to establish a vision for the event, things that will make it a success, the timeline, and anything else you have in mind for the event.

I don’t have a location. Can you help?

Yes. You need a place if you want to have a party, and we can help with that. Once we understand your vision we can brainstorm about the location and help you pick one that will bring your event to life.

Can you help me find a caterer or catering service?

An event space typically has services they can refer you to, but we also have a network of talented people we can tap.

Do I need a special events license?

Yes. Get a special events license from the AGLC website. It’s simple and only costs $10. Most venues will probably take care of this for you or they’ll already be licensed to serve. In any case, having a license is mandatory to pour alcoholic beverages, so please make sure you get one, and make sure that it’s in the host’s name.

How do I order Freehold beer for my event?

Beer has to be ordered through a liquor store. Costs vary by store but you typically pay for it at cost + 12%. Once you’ve ordered it, we can take care of picking it up and bringing it to the event.

Pre-event check-in

The week prior to the event, we’ll contact you to talk details about the venue, the caterer, and us to make sure we’re all on the same page.

What can I expect from Freehold during the event?

We’ll be pouring samples or full pours, and telling your guests about the beer and our story. Since the beer is already paid for, we provide the brewery experience at no charge.


It was hard not to fall in love with Freehold’s beer, each beer has a distinct Freehold interpretation of the relevant to the style they have been produced in. With a kiss of corruption, the Brett Saison has depth and full complexity, a beer for the wine geek as well as the beer buff. I am looking forward to trying their next series of seasonal beers.”

- Erika Klassen Midtown Co-op Wines, Spirits, and Beer.

The main thing that struck me as so fantastic upon meeting yourself and Matt was how wonderfully genuine you both come across. The best thing a rep can be is genuine and excited about the product. A level of humility is also very refreshing (i.e. we love what we make and we hope you do too” as opposed to we’re the best thing since sliced bread, you’re missing out if you don’t stock our beer”). You and Matt have a very engaging passion for your beer, and that is a very infectious thing!” 

- Robin Bursey, Vine Arts.