Practicality

Mastery comes from careful practice and dedication to trade, day-in and day-out. No shortcuts are made, and everything is crafted in a manner that is transparent and repeatable.

Earnestness

Hard work is an ingredient that goes into every recipe at Freehold, because we know that good things come from the dogged and tireless pursuit of quality.

Nostalgia

There is importance in understanding where everything begins. Freehold is not starting from a blank canvas. What can we learn from generations past, and how did they help us get to where we are today?

Innovation

An understanding of the history of our province and our industry gives us a map to explore, and we must venture to the edge in order to find opportunities that push the boundaries and set new precedents.

Learn more about Freehold →