Matt James

Founder

Matt’s life purpose is to create memorable culinary experiences for his friends, family, and customers. His journey began in the kitchens of Vancouver, leading teams in elite hotel facilities and deepening his knowledge of the science and artistry of food.

With an eye to striking out on his own, he began to hone his skills in business marketing, people management, and project management. Connecting with homebrewing, in his spiritual homeland of Alberta, the dream of Freehold began to take shape: a place where everyone has a seat at the chef’s table and to enjoy a well-crafted beer.

With Freehold, Matt’s journey has come full circle, again crafting a unique food and beer experience for his friends and family.