What does Alberta By Choice mean?

This can be perceived as and open ended statement, and that’s exactly what its intended to do. Its meant to be interpreted in many different ways, that holds different meaning, to different people. For us, it’s meant to capture the Alberta Human spirit that stands for these qualities.


It’s a sentiment that honours the pioneers who settled Alberta and the people who choose to stake their claim here today. It’s about the characteristics we all possess: thoughtfulness, humility, dedication, and resilience and our unwavering ability to demonstrate them on a day-to-day basis.


It means there is a place that provides me opportunities to do what I want to do. That there are neighbours and a greater community that are also supportive in what I choose to do.


It’s a pride that we are unapologetic in where we are from, things we do, and what we create as contributors to this greater anthology. 

As individuals, we all have our reasons for being here. What makes you #albertabychoice?

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