Our story

Alberta has been the setting for every part of Freehold’s journey. Our story began when Matt and Tavis envisioned something more than a brewery.

Learn more about Freehold’s story.


We look to the past to see the future. Our values drive everything we do, and there are no shortcuts in the pursuit of quality.

Read about what we stand for.

Alberta By Choice

As individuals, we all have our reasons for being here. What makes you #albertabychoice?

What does this mean to me?

Freehold Foundations

Check out who’s helping build the brewery and hear their stories.

Meet the founder.